Over 200% Leads Case Study for Construction Company in Texas, USA
Executive Summary
Client:
B**k**r* **ol S***i**ist*
Platform/Medium:
Meta Ads (Facebook & Instagram)
Industry:
Residential Construction
Market:
Houston, Texas, USA
Duration:
30 Days (November 2024)
Overview
Client Background
Challenges
- Limited online visibility; website and organic social reach were low
- Seasonal demand slump in November
- Competing with larger firms that dominated digital ads
- Budget constraints ($3K/month) and limited in-house marketing expertise
Objectives
- Generate 100+ qualified leads with intent signals
- Convert 10–15% of leads into consultations, 5% into signed contracts
- Maintain cost per lead (CPL) under $15
- Increase brand awareness and website traffic
- Build a scalable, year-round lead generation system
Strategy
- Targeting: Homeowners 35–65 in Houston suburbs, interested in home improvement and outdoor living; custom lookalike audiences from past clients
- Creatives: Carousel and video ads showcasing before-and-after transformations; streamlined lead forms capturing project details
- Campaign Setup: 3 ad sets—60% lead generation, 30% traffic, 10% retargeting
- Optimization: Pixel tracking, weekly performance audits, mobile-first design
Integration: Automated CRM handoff for follow-ups
Execution
The campaign launched on November 1, 2024, and was continuously optimized through weekly adjustments based on cost per lead (CPL) and click-through rate (CTR). Seasonal messaging focused on encouraging homeowners to plan their spring pool installations early, which resonated well with the audience. Additionally, retargeting efforts successfully converted a higher percentage of warm leads, further improving overall campaign performance.
Results
| Metric | Target | Achieved | Notes |
|---|---|---|---|
| Total Leads | 100+ | 180 | +200% vs previous month |
| Qualified Leads | 80 | 150 | 83% mobile-sourced |
| CPL | <$15 | $9.50 | Down from $20 |
| Consultations | 10–15 | 15 | 50% lead-to-meeting conversion |
| Signed Contracts | 3–5 | 5 | $150K contract value |
| Ad Impressions | 150K | 220K | 47% above goal |
| Website Traffic | +50% | +75% | Significant awareness lift |
Key Takeaways
The campaign demonstrated that authentic visuals significantly boost engagement and conversions for high-ticket services like pool installations. By combining this with precise audience targeting, the client was able to maximize ROI even with a limited budget. The approach proved scalable and adaptable, allowing campaigns to maintain a steady lead flow throughout different seasons. Overall, the case showed that small construction businesses can effectively compete with larger firms by leveraging strategic digital marketing.
Forward Plan
Moving forward, the plan is to increase the marketing budget to $5,000 to expand reach, incorporate Google Ads to capture intent-driven searches, and implement geo-fencing to further reduce cost per lead. The team also aims to replicate this campaign framework throughout the year to maintain a consistent pipeline of qualified leads.
Ready for Similar Results?
If your business operates in Saudi Arabia and you’re tired of being invisible on Google, let’s talk. Visit shamsdin.com to book a free 2025 SEO Strategy Session.
I only take on clients where I’m 100% confident we can deliver 100%+ growth.